As advertising has supported other mass media, it has become integral to the World Wide Web. In the years since the Internet shifted from a non-commercial research tool to a fully-commercial, self-supporting medium, advertising content has become almost universal on all but the most personal and esoteric of sites. Advertisers have found creative ways to link Internet sites with print and broadcast ads to draw in customers and keep their attention. The rules for advertisers and for Internet users have both changed.

Advertising Organizations in Canada

Institute of Canadian Advertising
www.ica-ad.com/
ICA represents advertising agencies in Canada and has information about all aspects of advertising. It also runs an awards program. The site contains information on agencies and rates.

Adbusters.
www.adbusters.org
Canadian magazine which battles consumerism. Contains parodies of ads and essays about the excesses of the consumer society. Very amusing and thought-provoking reading.

Canadian Marketing Association.
www.cdma.org
Largest Canadian marketing organization. Advocates for marketers. Has a code of ethics.

Advertising Standards Canada
www.canad.com
Administers the Canadian Code of Advertising Standards.

Canadian Radio, Television and Telecommunications Commission.
www.crtc.gc.ca
The CTRC administers regulations concerning advertising to children, beer and alcohol advertising, and drug advertising.

Internet Advertising Bureau of Canada.
www.iabcanada.com
Represents internet publishers and advertisers.

Canadian Magazines about Advertising

Adnews Online.
www.adnews.com
Advertising and marketing.

Advertising Age magazine.
www.adage.com

Marketing Online.
www.marketingmag.ca
Information from Marketing magazine, a weekly publication which deals with advertising, public relations and media. There is guest access for non-subscribers.

Advertising Organizations in the U.S.

American Association of Advertising Agencies
http://www.commercepark.com/AAAA/
AAAA is the national trade organization representing the advertising agency business.

Advertising Age Online
http://www.adage.com/
The "Bible" of the advertising industry brings its rich content to the web in a style which mimics its print magazine.

Nielson Internet Profiles Corp.
http://www.ipro.com/
I-Pro provides information which let marketers make informed decisions regarding the Internet.

Audit Bureau of Verification Services, Inc.
http://www.accessabvs.com/
Audit Bureau Verification Services, Inc. serves the verification requirements of new and non-traditional advertiser-supported media like that found on the Web.

Advertising Media Internet Center
http://www.telmar.com/
Telmar, founded in 1968, is the world's leading supplier of advertising media, planning software, and support services.

Blacklist of Internet Advertisers
http://math-www.uni-paderborn.de/~axel/BL/blacklist.html
Remember what we said about spam? In a nutshell, "This is the Blacklist of Internet Advertisers. It is intended to curb inappropriate advertising on Usenet newsgroups and via junk e-mail. It works by describing offenders and their offensive behavior, expecting that people who read it will punish the offenders in one way or another."

Advertising World Index at the University of Texas - Austin
http://advertising.utexas.edu/world/
This large index of advertising related sites covers all aspects of the career from account planning to self regulation to web ad placement.

Business for Social Responsibility
http://www.bsr.org/
Business for Social Responsibility is a membership organization for companies of all sizes and sectors. It's mission is to help its member companies achieve long-term commercial success by implementing policies and practices that honour high ethical standards.

Modemedia
http://www.modemmedia.com/
Modemedia is the company which started the Internet advertising revolution by placing Zima's URL on the clear malt drink and in its ads. See what it is up to lately.

Adjacency
http://adjacency.com/
This company handles the web advertising of some of marketing's heaviest hitters including Apple Computers, Motorola, Lufthunsa, Patagonia and SC Johnson Wax.

Ogilvy & Mather BrandNet
http://www.ogilvy.com/
See how a company does the Web right. BrandNet has won the Web Marketing Association's 1997 BEST OF INDUSTRY AWARD in the Advertising category. The panel of judges, representing over 30 firms, evaluated sites based on design, innovation, content, use of technology, interactivity, navigation, ease of use, and usefulness to target audience.

J. Walter Thompson
http://www.jwtworld.com/
J. Walter Thompson, claims to be one of the first worldwide agencies to offer interactive Web site development to their clients.

The Alden Group
http://home.earthlink.net/~aldengroup/
The company which acknowledges right up front that it takes both halves of a brain to comprehend a web-based marketing and advertising strategy lists among its clients American Airlines and Bacardi-Martini USA.

GNI Media Group
http://www.gmimedia.com/
One of any number of companies that supplies the jingles we hear every day. Get the RealAudio Player to make sure you can hear what you would otherwise be missing.

The Advertising Mentor
http://home.earthlink.net/~zzz/ADSITE.html
A complete how-to including information on making great ads, building your book and finding your first job. Refer to this guide often to keep up to date on the most recent trends.

Advertising Age Monster Job Bank
http://www.adage.com/job_bank/index.html
A directory of advertising and marketing jobs and a resume builder.

The Copyright Website
http://www.benedict.com/
How far can you go? What constitutes fair use? When do you need to get permission. All the information on copyrights plus examples of how far other people have pushed the limits of copyright.
NB:This is an American site and discusses American copyright law

Venable Cyber-law Website
http://venable.com/
This law office posts the state of advertising, copyright, and fair use law with frequent updates. Download their Powerpoint presentation on the subject.

US Creative Directory
http://www.uscreative.com/
This directory of creative people and services also has links to sample portfolios.