book cover

Table of Contents

Part 1 Foundations
1.      Business Communication in the Twenty-First Century
2.      Ideas—Planning the Writing Process
3.      Words—Looking at Your Language
4.      Media—Choosing Your Channel
5.      Intercultural Communication

Part 2 Routine Communications
6.      Meetings
7.      Oral Presentations—The Counterintuitive Speaker
8.      Writing Routine Letters, Memos, and Emails
9.      Writing Persuasive Messages
10.    Dealing with Negative Information

Part 3 Longer Documents
11.    Writing Instructions, Explanations, and Definitions
12.    Preparing to Write Proposals, Reports, and Electronic Presentations
13.    Writing Reports and Proposals
14.    Writing Business Plans

Part 4 Employment
15.    Writing Resumes
16.    Networking, Developing Effective References, and Succeeding in
         Employment Interviews
17.    Interpersonal Communication—Surviving Life on the Cube Farm

Appendix: Grammar, Punctuation, and Plain English




Available february 2010

© 2011 • ISBN-13: 9780138002688 • 544 pages

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