about
Business Communication: Contexts and Controversies takes a fresh approach to business communication that you will not find in other texts on the market. Each chapter examines key issues – these “issues” provide new contexts in which business communication can be framed and taught in the classroom. Topics such as “Blackberry or Crackberry” appeal to today’s students and will engage them in the classroom and provoke meaningful discussions about what it takes to communicate effectively in today’s digital workplace.
Built into the book is a vast array of pedagogical features:
“Issue” Based
Each chapter examines a current issue in communications.
“Take it Further” Margin Boxes
Contain interesting information and include a critical thinking question about the topic.
Thinking and Writing Exercises
End-of-chapter exercises that promote and stimulate active learning.
Grammar rules each chapter!
This text unapologetically violates the rule about not teaching grammar skills in isolation. Only one grammatical problem is covered in each chapter. Ways to fix that problem are presented briefly and clearly, examples are provided, and interesting exercises that allow students to solve similar problems are given.
Humorous Cartoons Throughout
Humour replaces the traditional stock photos while emphasizing the concepts through thoughtful captions.
Available february 2010
© 2011 • ISBN-13: 9780138002688 • 544 pages
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