Pearson Canada - Michael R. Solomon, Judith L. Zaichkowsky, Rosemary Polegato - Consumer Behaviour, Buying, Having, and Being, Fifth Canadian Edition > Features

Features

Hallmark Features

• Current, cutting-edge research. The combination of Michael Solomon's research with that by the Canadian contributors (Judith Zaichkowsky and Rosemary Polegato) provides a solid foundation for a bestselling text that is unsurpassed by any text on the market.
• Canadian perspective. Examples, stories, cases, advertisements, and vignettes that capture our Canadian identity are integrated throughout all the chapters.
• Balanced approach. The authors’ focus goes beyond the act of buying to having and being, and how these influence who we are and how we feel about ourselves.
• Unique features to promote understanding:
  • Multicultural Dimensions text boxes highlight cultural differences in consumer behaviour.
  • Marketing Opportunity and Marketing Pitfall text boxes. Unique to this book is coverage of real-life successes and failures. The Marketing Opportunity boxes discuss future developments and issues related to consumer behaviour; Marketing Pitfall boxes discuss developments in which marketing practices are questioned.
  • Net Profit boxes highlight recent positive developments in how consumer behaviour is influenced by e-commerce and computer technology.
  • The Tangled Web boxes discuss the downside of virtual consumer behaviour.

New Features

• Content and features have been updated to reflect the vast changes in Consumer Behaviour caused by social media and technology.
• New research and new topics including recent changes in ethnic dimensions of Canadian population and more discussion of Gen Y, Digital Natives, Zoomers and age subcultures.
• Updated discussions of social marketing and new media trends.
• New design with visual cues for students.
• Expanded discussion of global consumption habits.
• New and updated chapter-opening vignettes.
• New "CB As I See It" boxes profile key Canadian researchers and their perspectives on Consumer Behaviour.
• New Marketing Opportunity boxes highlight the fascinating ways that marketing practitioners translate wisdom they glean from consumer research into actual business activities.
• New Marketing Pitfalls boxes help students explore marketing mistakes and ethically suspect activities.
• 16 new CBC video cases.
• New MyMarketingLab is now packaged with Consumer Behaviour at no extra cost. MyMarketingLab is a powerful online study and review tool that maximizes students’ study time by providing personalized study plans, interactive exercises, a fully searchable eText, and more.

Reviewer Quotes

"This text is written in a very clear manner. The biggest complaint I have about most other Consumer Behaviour texts is that they are written in a very dry style and they fail to bring real-world links into the learning equation. This text makes the effort to bring the language to a level that students can understand and relate to. This is no easy task with the amount of terminology that is referenced. Well done."

New "CB As I See It" box: "Yes, I like this idea! Very innovative, so sends a good message. I think it would help us teachers, as well, to see what they are thinking."

"Yes, the improvements between the 3rd and 4th editions were good and the 5th edition will continue to build on the strengths of the 4th edition."

Table of Contents

Section 1: Consumers in the Marketplace
Chapter 1:	An Introduction to Consumer Behaviour
Section 2: Consumers as Individuals
Chapter 2:	Perception
Chapter 3:	Learning and Memory
Chapter 4:	Motivation and Attitudes
Chapter 5:	The Self
Chapter 6:	Personality and Lifestyles
Chapter 7:	Attitudes
Chapter 8:	Attitude Change and Interactive Communications
Section 3: Consumers as Decision Makers
Chapter 9:	Individual Decision Making
Chapter 10:	Buying and Disposing
Chapter 11:	Group Influence and Opinion Leadership
Chapter 12:	Family Decision Making
Section 4: Consumers and Subcultures
Chapter 13:	Income and Social Class
Chapter 14:	Age Subcultures
Chapter 15:	Canadian Identity and Subcultures
Section 5: Consumers and Culture
Chapter 16:	Cultural Influences on Consumer Behaviour
Chapter 17:	The Creation and Diffusion of Culture
Glossary
Index (Product, Service, Corporate, and Celebrity Indexes)
Index

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