Pearson Canada - Michael R. Solomon, Judith L. Zaichkowsky, Rosemary Polegato - Consumer Behaviour, Buying, Having, and Being, Fifth Canadian Edition > Author Team
Author Team
Michael R. Solomon •
Judith L. Zaichkowsky •
Rosemary Polegato
Michael R. Solomon is Human Sciences Professor of Consumer Behaviour in the Department of Consumer Affairs at Auburn University. Before joining Auburn in 1995, Professor Solomon was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Prior to that appointment, he was a member of the faculty of the Graduate School of Business Administration at New York University.
Professor Solomon's primary research interests include consumer behaviour and lifestyle issues, the symbolic aspects of products, the psychology of fashion and image, and services marketing. He has published many articles on these and related topics in academic journals. He is an Editorial Board Member of the Journal of Consumer Research, the Journal of Retailing, and Psychology & Marketing.
Professor Solomon received the first Cutty Sark Men's Fashion Award in 1981 for his research on the psychological aspects of clothing. He is the editor of The Psychology of Fashion and co-editor of The Service Encounter: Managing Employee/Customer Interaction in Services Businesses, both published in 1985 by Lexington Books.
Professor Solomon is also a frequent contributor to mass media. His feature articles have appeared in Psychology Today, Gentleman's Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times Magazine, Self, USA Today, and The Wall Street Journal. He has been a guest on The Today Show, Good Morning America, CNBC, Whittle Communications' Channel One, Newsweek on the Air, Inside Edition, and National Public Radio.
Judith L. Zaichkowsky is Professor of Marketing at the Faculty of Business Administration, Simon Fraser University. Her knowledge of and expertise on the role of involvement in consumer research has had a major impact on the field of marketing. Her 1985 Journal of Consumer Research paper on the involvement construct is one of the 10 most-cited articles in consumer behaviour and one of the most influential articles in the field of advertising. Professor Zaichkowsky sits on the review boards for the Journal of Advertising, the Journal of Promotion Management, Psychology & Marketing, and the Journal of the Academy of Marketing Science.
Besides this textbook, she is also the author of Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies and Legal Issues, and The Psychology Behind Trademark Infringement and Counterfeiting, which deal with consumer and trademark infringement issues. Professor Zaichkowsky continues to research issues relating to brand imitation, trademark infringement, and design. In addition to her own research success, Dr. Zaichkowsky brings a perspective that has been shaped by a wealth of experience that includes serving as MBA program director and teaching in the capacity of a visiting scholar and professor in many different countries. She is a member of the Board of Governors at Simon Fraser University.
Rosemary Polegato is Professor of Commerce in the Faculty of Social Sciences at Mount Allison University. Before joining Mount Allison in 1994, Professor Polegato taught at St. Francis Xavier University, the University of Guelph, the University of Toronto, and the University of Western Ontario. She has taught numerous courses in the areas of Business Administration and Consumer Studies, including consumer behaviour (since 1976), marketing research, services and non-profit marketing, marketing management, international marketing, and policy.
Professor Polegato's research interests include cross-cultural consumer behaviour, arts and culture marketing, family decision making, and pedagogical effectiveness. She has published academic articles in these areas, and presents workshops to various audiences. Her publications appear in Psychology & Marketing, the Journal of Advertising Research, the Journal of Consumer Affairs, Business Quarterly, and the Journal of Food Products Marketing, as well as textbooks and published proceedings of several associations. In 1999, she received a Paul Paré Award for excellence in teaching, research, and service. From 2000 to 2002, she served as the Coordinator of Leadership at Mount Allison.
Available April 2010
© 2011 • ISBN: 9780131384323 • PAGES: 624
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