Pearson Canada - Philip Kotler, Gary Armstrong, Peggy H. Cunningham, Valerie Trifts - Principles of Marketing, Eighth Canadian Edition > MyMarketingLab

Pearson's market-leading technology, MyMarketingLab, is a state-of-the-art, interactive, and instructive online solution for principles of marketing courses. MyMarketingLab engages students and helps them focus on what they need to study, helping them earn a better grade.

Hallmark Features:

• Pre- and post-tests provide students with sample tests that they can work through on their own. These diagnostic tests allow them to identify areas they have not fully understood so they can study more efficiently. The sample tests generate personalized study plans focusing only on the areas that the student has not yet mastered.
• Pearson eText+ allows students to highlight passages, take notes online, and bookmark key pages for easy review.
• Marketing Toolkit assists students to review and master important marketing concepts using a series of interactive modules, animations, and quizzes.
• MySearchLab helps students understand the steps in the research process so they can more confidently and efficiently complete research assignments. In addition, MySearchLab offers students four exclusive databases of credible and reliable source content to help focus their research efforts and get the research process started.
• Instructor Support Material simplifies and enriches the teaching experience. MyMarketingLab gives you access to text-specific materials including instructor's manuals, test banks, and PowerPoint® presentations. Having all of these resources in one place makes preparing for class quick and easy.
• Video shorts & CBC videos.

New Features:

• Discussion board feature with questions based on chapter-opening vignettes
• End-of-chapter assignments and activities based on videos
• Discussion questions based on CBC videos
• Acadia videos
• MyLab on the Go!: downloadable content (to PDA) that consists of iQuizzes, flashcards, and audio chapter summaries

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