Introduction to Marketing -  Quick Links >>

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McMillan Doolittle LLP (www.mcmillandoolittle.com)
This firm specializes in retail consulting. Visitors can access a wide variety of retail articles and research reports in the Our Views on Retailing section.

McKinsey & Company (http://marketing.mckinsey.com)
McKinsey is a top-ranked consulting firm that specializes in marketing. Users can access the latest market reports in the Latest News section.

International Business Ethics Institute (www.business-ethics.org/)
The International Business Ethics Institute is a non-profit organization dedicated to helping organizations and industries implement worldwide standards for business conduct. The institute's website provides information about the education programs it offers, and access to its quarterly publication, the International Business Ethics Review.

Marketingframeworks.com (www.marketingframeworks.com/index.htm)
Marketingframeworks.com is an e-book introduced by the marketing department at the University of North Florida. The text offers comprehensive notes on marketing strategy and planning topics, for use by professors.

Marketing Profs.com (www.marketingprofs.com)
Educators will enjoy this practical site that offers marketing know-how from professors and professionals. The site includes information, resources, and tutorials about internet and traditional marketing, advertising, selling, branding, e-commerce, market research, and PR. All of these topics are easily navigated via the toolbar at the top of the page.

The Chartered Institute of Marketing (CIM) (www.cim.co.uk/cim/index.cfm)
The Chartered Institute of Marketing provides knowledge and expertise to everyone involved in the marketing process in order to develop greater awareness and understanding of what marketing can contribute to UK and International business. Teachers should visit the Knowledge Centre for case studies and profiles of marketing gurus.

The American Customer Satisfaction Index™ (ACSI) (www.theacsi.org/overview.htm)
The ASCI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy. Data is available for the latest quarter on various retail, finance/insurance, and e-commerce companies by entering the link at the top of the page called "Click to see most recent ACSI scores and commentary."

Association for Consumer Research (ACR) (www.acrweb.org/)
The ACR is a society for individuals who have a professional interest in consumer research. This site has a large inventory of interesting consumer and marketing information and publications that can be accessed via the Newsletter section.

World Opinion (www.worldopinion.com)
The World Opinion website focuses on market research and offers daily news and profiles of major research firms. A newsstand provides links to research-oriented newsletters and a directory to more than 8,500 research organizations in 100 countries. Be sure to click on the latest issue of The Frame, a newsletter looking at recent developments in the market research field.

Council of American Survey Research Organizations (CASRO) (www.casro.org)
CASRO is a national trade association of commercial survey research companies located in the United States, representing over 175 firms. The CASRO site offers many useful resources for educators and industry professionals and includes an excellent section featuring "Guidelines for Survey Research Quality," at http://www.casro.org/guidelines.cfm.

Industry Canada - Strategis (http://strategis.ic.gc.ca/)
Students and educators can use this resource from Industry Canada to fulfill their market analysis needs. The website contains business and consumer information including company directories, foreign market research, market research reports, legislation, and business support.

Consumer Insight Magazine (http://acnielsen.com/pubs/ci/)
Consumer Insight is the online magazine published by ACNielsen, focusing on consumer behaviour issues and research. Students and educators will find this site helpful for finding real-life examples of consumer behaviour within specific markets and situations.

Consumer Price Index - Canada (www.statcan.ca/english/Subjects/Cpi/cpi-en.htm)
The Canadian Consumer Price Index provides an analysis of Canadian buying behaviour between different population segments, as well as during different periods of time. Educators can use this data to provide examples of how spending habits differ based on a group's characteristics.

Society of Competitive Intelligence Professionals (SCIP) (www.scip.org/)
The Society of Competitive Intelligence Professionals is dedicated to developing expertise in creating, collecting, and analyzing business information to enhance the skills of professionals, and to help their companies achieve and maintain a competitive advantage. Educators should visit this site for access to news and research regarding competitive intelligence information collection, and analysis processes and tools.

MarketingPower (www.marketingpower.com/)
MarketingPower.com, provided by the American Marketing Association (AMA), supplies marketing professionals with the information, products, and services required to succeed in their jobs. Registration to MarketingPower is free and is recommended for educators and students in order to gain access to "Best Practices" articles and marketing-focused news that will be both applicable for in-class discussion and useful for reference purposes.

Product Development and Management Association (PDMA) - Visions Magazine (www.pdma.org/visions/)
PDMA is a not-for-profit organization designed to improve the effectiveness of people engaged in developing and managing new products. Educators will be interested in reading Visions Magazine, which is featured online, as it offers information about new product development practices from both academics and corporate practitioners.

Business School - Marketing Division (www.staffs.ac.uk/schools/business/marketing/6thform.html)
This website is managed by the marketing staff at Staffordshire University. They have compiled a range of brief notes/comments on current business studies topics. You can visit a great segment on "Pricing Decisions" by clicking on the topic in the left-hand menu list.

Channel Strategies (www.prtm.com/channelstrategies/)
Channel Strategies is a consulting company that provides integrated sales and marketing strategies and channel implementation planning for high-tech companies. Their website offers a wonderful encyclopedia on current channel terminology that can be used as an educational reference tool.

Marketing Channels (www.marketingchannels.com/) This website, devoted to information regarding marketing channels, is managed by the marketing department at the University of North Florida. It has an easy-to-use topic menu on the left side of the page, and offers information on key concepts, cases, models, frameworks regarding channel strategy, and slides from conference presentations.

Advertising Educational Foundation (AEF) (www.aef.com/start.asp)
AEF.com is an excellent source of advertising-related content for professors and students. The site contains advertising industry news, online discussions, bulletin boards, and academic/conference information. Educators should visit the "in class" section of the site for unique resources for teachers, such as class syllabi and "Must Read" lists from top educational institutions.

Institute of Sales Promotion (www.isp.org.uk/)
The Institute of Sales Promotion exists to publicize the performance of sales promotion to the industry and to educate parties in the application and benefit of sales promotion. Educators can obtain Best Practice advice for sales promotions at http://www.isp.org.uk/best/best.html.

Association of Internet Marketing and Sales (AIMS) (www.aimscanada.com)
AIMS is a professional organization that all emarketing professors should join. Their twice-weekly email newsletters present robust and relevant, ongoing threaded discussions concerning important emarketing issues and success (e.g., privacy legislation, email marketing).

Canadian Association of Marketing Research Organizations (CAMRO) (www.camro.org)
CAMRO promotes rules of professional conduct and ethical practice for market research companies in relations with clients, the public, other member companies, interviewers, and subcontractors. This website is helpful for explaining the use and importance of ethical market research processes to students. You can access its standards and rules of practice in the Standards section of the website.

Researching Consumer Cultures (http://homepages.gold.ac.uk/slater/consumer/index.htm)
This website offers a collection of resources and communications links for academics interested in the study of consumer culture. Professors will find the Courses section useful, as it shares course outlines and reading lists for consumer culture subjects.

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