Enter a library of annotated weblinks organized by key areas of marketing. Improve your case study and decision-making skills with this interactive case analysis tool. Check out an example of a real-life marketing plan. Click here for an outline of the kinds of jobs available in marketing and tips on how to get them. A full complement of resources to provide instructors with everything they need to teach the course.
Choose a chapter _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Ch.1    Marketing in a Changing World Ch.2    Strategic Planning and the Marketing Process Ch.3    Marketing in the Internet Age Ch.4    The Marketing Environment Ch.5   Managing Marketing Information Ch.6    Consumer and Business Buyer Behaviour Ch.7   Market Segmentation, Targeting, and Positioning for... Ch.8    Product and Services Strategy Ch.9    New-Product Development and Product Life-Cycle... Ch.10  Pricing Products Ch.11  Marketing Channels and Supply Chain Management Ch.12  Retailing and Wholesaling Ch.13  Intergrated Marketing Communications: Advertising... Ch.14  Intergrated Marketing Communications:Personal Selling... Ch.15  The Global Market Place Ch.16  Marketing and Society: Social Responsibility...
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