A Canadian Woman's Guide to Entrepreneurship
Joanne Thomas Yaccato and Paula Jubinville
Following the release of Balancing Act: A Canadian Woman's Financial Success Guide, Joanne Thomas Yaccato's company went from zero to 100 miles an hour overnight. This amazing success was accompanied by all the trials and tribulations of owning and running a small business. Raising Your Business: A Canadian Woman's Guide to Entrepreneurship is an informative account of that personal experience. With the help of accountant and business advisor Paula Jubinville—whose service specializes in assisting women entrepreneurs—Joanne has written the definitive how-to guide for women entrepreneurs based on her own real-life experience.
Joanne was struck by the similarities between having and raising a child and starting your own business. This book explores how those two momentous events mirror one another. Raising Your Business covers it all—from the emotional and spiritual challenges women face when attempting to balance numerous business demands, to answering the big technical stuff: Incorporate? Franchise? Home office? How to use the Internet? Closing a big contract? Cash flow? Financing? Business planning? Selling and marketing? Exporting? The list goes on..
No other business book so accurately reflects women's lives as entrepreneurs. Its solid "news you can use" format, filled with personal stories and hilarious anecdotes, makes Raising Your Business: A Canadian Woman's Guide to Entrepreneurship a must read for all women entrepreneurs and wannabe entrepreneurs.
About the Authors
Joanne Thomas Yaccato is the president and founder of Women and Money Inc., a consulting firm that specializes in education and research in the area of women, money, and entrepreneurship. A native of Montreal, Joanne is a graduate in behavioural psychology from Saint Vincent University in Halifax, Nova Scotia. Her previous book, Balancing Act: A Canadian Woman's Financial Success Guide, was a national bestseller.
Paula Jubinville is a chartered accountant by trade, though not by nature. Nominated in 1992 for the Woman Entrepreneur of the Year award, she is co-founder of Aqueous Advisory Group, where she enriches her clients with her diverse experience in the design and implementation of growth strategies and operational programs.
| Title: | Raising Your Business |
| Edition: | 1998 |
| ISBN: | 0-13-673849-4 |
| Copyright: | ©1998 |
| Pages: | 380 |
| Book Type: | paper |
| Format: | 5-7/8 x 9 |
| Price: | $24.95 |
| Subject(s): | Business |