Seize The Power of The Collective
Darren Wershler-Henry and Mark Surman
Seize The Power of The Collective
The promise of the Web—effectively and efficiently communicating your message or selling your product to millions—means that the decision-makers of the new economy need to come to terms with online community as part of their Internet strategy.
CommonSpace: Seize The Power of The Collective explains the concept of gathering, informing, and mobilizing people online. From relationship-building on commercial Web sites to establishing business2business models to organizing electronic communities, CommonSpace shows how e-Communities can be bigger than the sum of their parts, and achieve more than is possible with the resources of any one organization. Both philosophical and practical, CommonSpace: Seize The Power of The Collective is crucial reading for anyone whose business or enterprise will depend on understanding how people and organizations relate online, both now and in the future.
Also featured:
- online community building principles
- tips for identifying those projects that would benefit from e-community
- real-world assessments of e-community strategies
- common-sense rules and powerful tools to make Web projects shine
About the Authors
Darren Wershler-Henry is co-author of the bestselling Internet Directory 2000 and editor of Coach House Books. No stranger to the world of new media, Darren has been on the Internet long enough that he can remember when it was all ascii. He's worked as a new media consultant and researcher for several publishers and software companies, and has been a regular panelist on TVOntario's "Imprint". His writing has appeared in magazines and journals, including Books in Canada, boundary 2, Grain, Open Letter, and Sulfur.
Mark Surman has been helping others build online communities since the early days of the Web. He currently runs Commons Consulting, a firm focused on online strategy and project planning. Recent Commons projects have included product development workshops for community networks in 25 countries and online community vision documents for major government agencies. Mark also served as the Director of Content Services at Web Networks, a Canadian Internet service provider serving the voluntary sector.
| Title: | CommonSpace: Seize The Power of The Collective |
| Edition: | 2001 |
| ISBN: | 0-13-089361-7 |
| Copyright: | ©2000 |
| Pages: | 320 |
| Book Type: | cloth |
| Format: | 6 x 9 |
| Price: | $36.95 |
| Subject(s): | Business |