Selling Today: Creating Customer Value, Third Canadian Edition, provides comprehensive coverage of the major developments that have transformed personal selling and changed the way products are sold around the world. This textbook offers students a blend of time-proven fundamentals and new practices needed to succeed in today’s information economy.
This new edition features
- Four broad strategic areas of personal selling – relationship strategy, product strategy, customer strategy, and presentation strategy – which serve as catalysts for skill development and professional growth throughout the textbook.
- A new focus on value-added selling.
- NEW! "Selling is Everybody's Business" – illustrates how personal selling skills are essential in a broad range of occupations.
- NEW! "International Business Etiquette" – demonstrates to students the importance of recognizing and accommodating differences across cultures.
- Most chapters feature boxed inserts which provide current, real-world examples of "Selling in Action" and "Building Relationships through Technology."
- Learning objectives, definitions of key terms, chapter summaries, review questions, and field-based application exercises accompany each chapter.
- Case Problems and Questions, and CRM Application Exercises provide students with opportunities to apply concepts and practices presented in the text.
FREE STUDENT CD-ROM 
The Selling Today Companion CD-ROM includes
- the highly acclaimed ACT! Contact Management software program and prospect database; and
- "Partnership Selling: A Role/Play Simulation."
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